A Deep Dive into ITO EN: The Tea Giant Most Tea Drinkers Know Without Realizing It
While other brands built prestige through exclusivity, ITO EN built influence through accessibility of tea.
Category: Opinion Articles
Has Matcha Become Overhyped?
Once you strip away the promises, the wellness buzzwords, and the endless marketing claims, what remains is something far more interesting.
Why the Modern Tea Industry Is Obsessed With Marketing Over Leaves
Branding, packaging, wellness narratives, and cultural storytelling increasingly shape the way tea is presented to consumers.